Red Dot Design Award


I AM | Red Dot Design Award

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The Auckland Museum holds a large collection of Maori art along with art by other indigenous peoples of the Pacific region. The challenge in the development of the museum’s corporate design involved creating a campaign identity that communicates both internally and externally. The solution was secured through a fundamental questioning of the role of a museum. In describing this institutional function, the museum’s initials “AM” were developed into a striking campaign logo.

Red Dot Design Award

  • Client:
    Auckland Museum, Auckland
  • Design:
    Alt Group, Auckland
  • creative direction:
    Dean Poole
  • graphic design:
    Dean Poole, Toby Curnow, Shabnam Shiwan, Tony Proffit, Jinki Cambronero, Aaron Edwards, Sam Fieulaine
  • photography:
    Toaki Okano
I AM | Red Dot Design Award