Red Dot Design Award
User Interface Design, User Experience Design

IBM SPSS Statistics

IBM SPSS Statistics | Red Dot Design Award

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IBM SPSS Statistics is one of the most widely used statistics applications, first developed in 1968. However, less experienced users often were intimidated by the complexity of the software. Therefore, the latest redesign has focused on simplifying workflows, reducing the overall complexity of the UI and interactions, and providing beginners with an easy onboarding to statistics and the application. Another convincing feature is the training guide. It is led by a character named Simon, who serves as an in-application persona to guide novice users through different functions of the software.

Red Dot Design Award

Credits
  • Client:
    IBM Analytics, San Jose, California, USA
  • Design:
    IBM SPSS Statistics Design Team, Böblingen, Germany
IBM SPSS Statistics | Red Dot Design Award