Packaging Redesign

ICA Selection

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In the new packaging design of ICA Selection, each product features a unique design, but all of the designs are based on the same idea: an authentic design style. To achieve this, the design team put themselves in the position of a small local producer, who designs all his labels himself. Thus, standard fonts of an office computer were chosen to lend the simple packaging an authentic signature. Complemented by rustic materials, a consistent packaging design concept was developed that communicates the origin of the product.

Credits
  • Client:
    ICA AB, Solna, Stockholm
  • Design:
    Designkontoret Silver, Stockholm
  • art direction:
    Ulf Berlin
  • graphic design:
    Monica Holm
  • text:
    Ida Stagles