Poster Series

Iconic Refreshment

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This poster series is part of an advertising campaign promoting “Iconic Refreshment” and shows the human cardiac system from various angles. The highly expressive illustrations embody the iconography of the brand. Intertwined blue and red blood vessels foster an eye-catching visual experience. Since this colour combination is also generally associated with the Pepsi brand, the posters convincingly present the message that refreshment through this beverage directly stimulates the lifeblood of consumers.

  • Client:
    PepsiCo Deutschland GmbH, Neu-Isenburg
  • Design:
    BBDO Germany, Düsseldorf/Berlin
  • Chief Creative Officer:
    Wolfgang Schneider
  • Creative Direction:
    Christian Mommertz
  • Art Direction:
    Markus Werner, Christian Mommertz
  • Text:
    Markus Werner
  • Illustration:
    Jurg Neve, The Artbox, Amsterdam