Red Dot Design Award
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iDefendo – Share files with confidence

iDefendo – Share files with confidence | Red Dot Design Award

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The file transfer and tracking service iDefendo chose a short, cohesive narrative to communicate its presence online. A new logo personifies the key pillars of the company’s value proposition of tying identity to ideas and sharing files with confidence. The brackets of the logo form a block when closed – a hint at the company’s use of blockchain technology. As the main element of the new website design, this block opens with file additions and closes securely upon completion, anchoring a strong graphic identity. Subtle changes in the colour palette denote the three different product tiers.

Red Dot Design Award

Credits
  • Client:
    iDefendo, Stockholm, Sweden
  • Design:
    NONOBJECT, Atherton, California, USA
  • Strategic Planning:
    Malin Leschly
  • User Experience Design:
    Suguru Ogata
iDefendo – Share files with confidence | Red Dot Design Award