Travel Magazine

iFly KLM Selections


The new digital travel magazine iFly KLM Selections allows the airline company to target customers with inspirational content. The website is the central hub with a vast amount of travel stories, video reports and photo series. Visitors can scroll endlessly through articles. In addition, the rich content can be bundled into selections built around a country, city, interest or time of year. The platform is built upon a modular structure. Interactive modules and tiles can be layered into perfect combinations, so each story or selection can fit one specific target group.

  • Art Direction:
    Marnix Schmidt
  • Account Management:
    Rogier IJzermans
  • Back-End Development:
    Aron Beurskens
  • Client:
    KLM Royal Dutch Airlines, Netherlands
  • Design:
    Born05, Utrecht, Netherlands
  • Project Management:
    Maaike Luijer
  • Motion Design:
    Enzo Greco
  • Music:
    Massive Music
  • Design Team:
    Vincent van Rouwendal, Marijn Slot
  • Editorial Work:
    Iris van den Broek
  • Creative Direction:
    Sjors van Hoof, Dennis van Vugt, Timo Wilbrink
  • Production:
    Frederik Pot, Nick Batenburg
  • User Experience Design:
    Maxim van Dam
  • Front-End Development:
    Arjen Gosman, Arjan Kruithof