With this website, KLM celebrates the 50th edition of their iFly KLM Magazine, published for the first time seven years ago. iFly KLM is a digital magazine featuring interesting content on the topic of “travelling” with the aim of anchoring KLM as a top brand in the consciousness of its customers. For the 50th anniversary edition, the iFly50 website compiles 50 of the most beautiful places on earth worth travelling to. The travel destinations are presented on the website using breathtaking photography accompanied by enchanting music. Short descriptions as well as a link for booking a flight to the chosen destination are shown on demand. Furthermore, some suggestions also feature additional photographs, videos, audio and 360-degree images to be explored. Visitors exploring the website are asked to choose their five most favourite destinations with the chance to win two tickets to go there. The website is easy and intuitive to navigate with smoothly running animations.
Statement by the Jury
The iFly50 website fascinates with wonderful photography that immediately captivates the website visitors, piquing their desire to travel. Furthermore, some points feature other elegantly implemented media, offering additional value in the form of extra information and reviews. Also convincing is the way these dream destinations are unobtrusively linked with the option to directly book a flight.