The Korea Tourism Organization (KTO) is committed to promoting the country’s tourism industry. Along with a paradigm change in tourism, KTO requested a promotional item which would stimulate tourists’ imaginations and help them to proactively engage with Korean food culture. Rather than simply reading information in a paper book, this appealing collection of cards allows tourists to experience the “true Korea”, encouraging them to actively engage with the culture. Moreover, the edition of cards is held together by a broad ribbon and is suitable for use as a unique souvenir.
Korea Tourism Organization, Wonju City, Gangwon Province
Uzin Hwang, Kyunghwan Lee, Eunah Kim, Miyoung Kim, Hyunsoo Lee, Dain Yoo