Health App

iMamaiPapa

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The iMamaiPapa app is a helpful guide for expectant mothers and fathers. Medically well-founded information and 3D images of the foetus help to closely experience and understand the pregnancy. The insights are surprising, the information is understandable and the navigation intuitive. The interactive feature iBabybauch (i-baby-belly) captures the miracle of life in a very personal short film. In addition, the diary function saves ultrasound images, the first tangible kicks and all other landmarks.

Credits
  • Account Management:
    Fritz Klieber
  • Client:
    EuroLab GmbH, Hainburg, Germany
  • Design:
    Schleiner + Partner Kommunikation GmbH, Freiburg, Germany
  • Creative Direction:
    Prof. Dr. Martin Ludwig Hofmann, Michael Schleiner
  • Graphic Design:
    Alex Hartwig