Impact – MAN Annual Report 2016

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Technologies and products from MAN move people. They encourage change, progress and point the way towards the future. The question “What impact do we have?” is the driving force of the company and the motto of the annual report 2016. The DIN A3 largescale magazine is added to the report as a folded corporate image section. It presents eight products from different areas. On double-page spreads, the products are displayed on the left and the effects are illustrated on the right, with each double-page designed in a different style. Thanks to its creative diversity and colourfulness, the corporate image section invites readers to find out more about the company’s portfolio and products.

Credits
  • Art Direction:
    Nils Jaedicke
  • Account Management:
    Maria Einhorn
  • Client:
    MAN SE, Munich, Germany
  • Design:
    STRICHPUNKT DESIGN, Stuttgart/Berlin, Germany
  • Text:
    Vanessa Schmidt
  • Graphic Design:
    Johanna Schumacher
  • Creative Direction:
    Tobias Nusser