Impossible Instant Film

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Impossible Project, the company that purchased the last Polaroid factory in 2008, now produces nearly 20 editions of instant film. The packaging has to allow the customer to quickly identify the technical aspects of each film (such as format, chemistry), and also inject a sense of fun back into the brand. A primary colour system was developed to help solve both chal lenges, anchored by the main brand shade of black. The inside of the packaging was reworked with a newly designed tip sheet and a series of creative briefs, created to guide new users and inspire experienced photographers.

  • Design:
    Impossible Camera GmbH, Berlin
  • Concept:
    Danny Pemberton, Oskar Smolokowski
  • Creative Direction/Graphic Design:
    Danny Pemberton
  • Client:
    Impossible Camera GmbH, Berlin