Red Dot Design Award

Infinite Inspiration – Munksjö Fair Stand interzum 2015

Infinite Inspiration – Munksjö Fair Stand interzum 2015 | Red Dot Design Award

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The aim in creating the concept of this stand at the 2015 interzum trade fair was to present an extended collection of speciality papers by manufacturer Munksjö. In order to visualise this, the design focused on light staging with a cloud suspended over the entire stand area and intermittent changing colours, serving as the key eye-catcher. This “paper cloud” was to symbolise the portfolio with sheer, limitless tones. With architectural shapes taking up the theme of colour shading, the stand in the form of a contemplative lounge area was positioned to entice the main influx of visitors.

Red Dot Design Award

Credits
  • Artwork:
    Christian Gieb
  • Creative Direction:
    Frank Wagner
  • Design:
    hw.design gmbh, Munich
  • Client:
    Munksjö Germany Holding GmbH, Aalen
  • Art Direction:
    Tobias Oberleithner
Infinite Inspiration – Munksjö Fair Stand interzum 2015 | Red Dot Design Award
Infinite Inspiration – Munksjö Fair Stand interzum 2015 | Red Dot Design Award