Innisfree Forest for Men

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Innisfree is a Korean natural cosmetics brand with plant-based active ingredients extracted from the untouched nature of Jeju Island. The Forest for Men collection promises a relaxing effect. The packaging design is an expression of the life force and the majestic aesthetics of the Jeju Gotjawal forest. The design language of the labels features masculine lines. The containers rest comfortably in the hand and are made of a recyclable material produced using a low-carbon manufacturing process. The two series differ in regard to their basic colour.

  • Client:
    AMOREPACIFIC Corporation, Seoul
  • Design:
    AMOREPACIFIC Corporation, Seoul Innisfree Design Team, Seoul Jihye Park, Yeonji Kong Duffy & Partners, Minneapolis