Cosmetics Packaging

innisfree My Body

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The packaging design of this flavoursome cosmetics line focuses on the simple depiction of its main ingredients, such as jasmine or gardenia. Moreover, the simplified illustrations are featured in a hand-drawn style, which communicates a feeling of warmth and comfort. The shape of the flacon was inspired by a reagent bottle, which stands for the distinct identity of the brand. The colourful and transparent bottle glitters like glass as it catches the light. The cap is delicately engraved with the logo, featuring a warm brown hue and a matt finish so as to enhance its natural impression.

Credits
  • Creative Direction:
    Mi-Young Park, innisfree
  • Client:
    innisfree Corporation, Seoul
  • Graphic Design:
    Ji-Hye Park, innisfree Ye-Da Cho, Da-Yeon Park, Project Eddy
  • Art Direction/Product Design:
    Ji-Hye Park, innisfree
  • Design:
    innisfree Design Team, Seoul Project Eddy, Seoul