Out-of-Home & Ambient

Innovating Evolution

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During the IFA trade show in Berlin, Samsung staged a promotional campaign at the KaDeWe luxury department store. The promotion followed the conceptional idea of “re-imagining human evolution by fusing past and present”. The key figure was a stylish Neanderthal man embodying the fusion of times. This was reflected in the ten shop windows aim-ing at “reinventing evolution” by fusing prehistoric times with interactive design in impressive art installations. In-side the store, visitors were invited to dive into a prehistoric underwater world.

Credits
  • Client:
    Samsung Electronics, Schwalbach
  • Chief Creative Officer:
    Roland Rudolf
  • Art Direction:
    Miriam Preissinger
  • Marketing Service Director:
    Hong Seuk Lim
  • Marketing Service Management:
    Sabrina Müller
  • Design:
    Cheil Germany GmbH, Schwalbach
  • Creative Direction:
    Hannes Deutsch
  • Retail Design:
    Ron Stasch