Red Dot Design Award
Promotional Merchandise

Instant Off-Road Kit

Instant Off-Road Kit | Red Dot Design Award

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To promote the 2015 Volkswagen Touareg as a luxurious SUV with serious off-road capabilities, this Instant OffRoad Kit was conceived to get journalists excited about the vehicle in order to help drive future sales. Based on the insight that off-road vehicle owners seldom go off-roading, this kit gets the driver to the Serengeti and back in less than five minutes. With various props and entertaining design elements, the kit provides users with a unique brand experience. The kit is featured on numerous websites, creating further awareness for the car and the brand.

Red Dot Design Award

  • Client:
    Volkswagen Middle East, Dubai
  • Design:
    Memac Ogilvy, Dubai
  • Executive Creative Direction:
    Ramzi Moutran
  • Creative Direction:
    Sascha Kuntze
  • Art Direction:
    Irfan Ghani, Jesse Bray
  • Copywriting:
    Gavin Stradi
  • Graphic Design:
    Jesse Bray
  • Illustration:
    Jagath Nanayakkara
Instant Off-Road Kit | Red Dot Design Award
Instant Off-Road Kit | Red Dot Design Award