Through emotion, this new visual identity communicates the essence of the Ser Mais Institute, which promotes selfesteem among young people aged 15 to 18 who come from vulnerable social environments where they face tough family issues. The design was inspired by the stars, with their brightness illuminating young people’s inner light. The stars, leaping for joy, represent achievement and celebration. Vibrant colours convey youthfulness, while the clean typography lends the identity a modern feel. The graphic symbol “+” simplifies the reading, adding personality to the brand.