Trumpf is a world-leading high-tech company that provides machine tools for flexible sheet metal fabrication as well as laser and electronics products for industrial applications. In anticipation of the 2015 International Year of Light, the 2013/2014 annual report centres on the theme of light and gives a free interpretation of it for the report. The result was a report that makes the invisible visible and the unimaginable imaginable. Following an innovative storytelling approach, each chapter opens with an adjective and its antonym, such as (in)conceivable, (un)attainable and (in)finite. The content is visualised through detailed graphic design that makes for an exciting read through partially exuberant series of images and copy on full-page coloured backgrounds, the use of different typefaces, and impressive series of photographs taken at night. The high-quality production, which uses different types of paper and printing techniques, impressively documents the company’s strong commitment to high quality and excellence.
Statement by the Jury
This annual report is a tour de force of design with all the possibilities print has to offer, for instance different inks, papers, typography styles, embossings and even Braille. The overarching idea, to make a highly technologically oriented company accessible by lending it a human touch, works outstandingly well thanks to the well-researched and sophisticated approach towards the theme of light.