The new iPad Air with its 9.7” Retina display and thinner and lighter design sets standards for the industry. Precision engineering results in a weight of under 500 grams, making the iPad Air thinner and 28 per cent lighter than the iPad 4G. With its extremely narrow bezel, it is very flat, resulting in an accentuation of the comprehensive features. A new way of mobile computing has been created with the iPad. It is not only the thinnest and lightest but also the 9.7” iPad with the highest technical performance.