Red Dot Design Award
Smartphone

iPhone 11 Pro

iPhone 11 Pro | Red Dot Design Award

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New worlds

The design of the Apple iPhone has been continuously further developed since the launch of the very first model back in 2007. This smartphone has always combined ease of use via its multi-touch screen with the excitement of experiencing new digital worlds. Equipped with a remarkable technology that implies intelligent machine learning, the latest iPhone 11 Pro is a particularly powerful and advanced model in this series. Key features are its high-resolution Super Retina XDR display and the innovative triple-camera system. Consisting of a telephoto lens, a wide-angle and an ultra-wide-angle lens, this system allows taking photographs not only in low-light environments, but also to capture four times as much of the surroundings. In addition, it also allows shooting 4K videos and editing them with the same tools used for photos. The impressively powerful A13 Bionic chip delivers a remarkably smooth user experience. Overall, the iPhone 11 Pro impresses with fast performance, low energy consumption and the resulting long battery life. Thanks to its sleek and elegant design, it rests well-balanced in the hand and fascinates with the velvety textured matt glass back. The iPhone 11 Pro is available in two sizes, the standard 5.8" and the 6.5" Max model, as well as with a colour choice between appealing Midnight Green, Space Grey, Silver and Gold.

Statement by the Jury

The iPhone 11 Pro has emerged as an impressive reinterpretation – the camera system claims its place as an immediately recognisable iconic feature. With its three cameras and the excellent display, it delivers professional photo and video recording features. The material and surface design further underlines the high-quality of this smartphone. It is robust, has excellent haptic properties and is extremely powerful thanks to its fast processing performance.

Red Dot Design Award

iPhone 11 Pro | Red Dot Design Award
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