Portable Media Player

iPod touch

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The new iPod touch features a brilliant 4” Retina display in an ultra-light anodised aluminium body. It is the thinnest iPod touch to date at just 6 mm, and it weighs only 88 grams. With a dual-core A5 chip inside, it delivers up to twice the processing power and up to seven times faster graphics than its predecessor, all while maintaining battery life of up to 40 hours of music playback and up to eight hours of video playback. This media player is available in the colours pink, yellow, blue, white/silver, and black/slate and in 32 or 64 GB models.

Statement by the Jury

The iPod touch is lightweight, slim and expresses the fun of handling modern media. Colouring, haptics and performance result in a coherent overall concept.

Credits
  • Manufacturer:
    Apple, Inc., USA
  • In-house design:
    Apple, Inc., Apple Industrial Design Team, USA