Corporate Identity


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The visual identity of this Croatian research institute plays with the initials of its name, Institut Ruđer Bošković. The contours of the “i”, “r” and “b” have been artfully merged into one single letter, with the overlapping areas marked by different colours to help the viewer differentiate and recognise each letter upon closer examination. Inspired by science and research, this corporate design provokes an analytical point of view. It also visually reflects the combination of several disciplines into one project.

  • Client:
    IRB, Institut Ru er Bo kovi, Zagreb
  • Design:
  • creative direction/art direction:
    Igor Ljubi i
  • concept:
    Boris Ljubi i
  • graphic design:
    Boris Ljubi i
  • 3d graphic:
    Boris Ljubi i