As part of the foundation of the ISGY Gymnasium Ismaning, a striking and accessible corporate design was created in collaboration with the teachers and pupils of the school, something that was particularly attractive to a young target group. The self-confident typeface of the municipal school’s logo was made to match the progressive image of Ismaning, a town in southern Germany. The rounded letters and the contrast between uppercase and lowercase characters convey a friendly, straightforward and distinctive look. The appearance is complemented by an emotionally appealing colour choice, which further enhances the identification for everyone involved.
Zeichen & Wunder GmbH,, Munich, Germany
Irmgard Hesse, Marcus von Hausen, Annika Kaltenthaler