The eIcons range combines a contemporary aesthetic with a design ethos: developed specifically for the baby boomer generation, it offers a truly accessible sub-14-kg step-through solution. The eIcons range allows this generation to stay physically active with their children and grandchildren with a product relying on contemporary styling cues and merging leading technology with an empathic approach to usability and ergonomic layout.
Statement by the Jury
The design of the eIcons range impresses with its innovative approach, developing an adaptive, elegant bike specifically for the baby boomer generation.
Islabikes Ltd, Ludlow, Shropshire, United Kingdom
Matt Granger, Isla Rowntree, Richard Bowater, Dave Bowater, Rob Burns