Brand Design

It Is Easy

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The corporate identity for the American It Is Easy Corporation is a reminder of the company’s origins and the ease with which it is possible to manage packing and relocation. The idea is one of a modular kit visualising that the company provides its customers with a range of household services out of which they can assemble their own set. The inspiration for the concept came from Lego bricks. Since the client claims their service to be cheerful and easy, a dynamic brand identity has been created based on simple forms and vivid colours.

Credits
  • Art Direction:
    Svetlana Zhuravel
  • Account Management:
    Elena Savina
  • Brand Direction:
    Alexander Eremenko
  • Client:
    It Is Easy, Washington, D.C., USA
  • Design:
    Brandlab, Moscow, Russia