Red Dot Design Award
iPad App

IWC Watch International 01/2013

IWC Watch International 01/2013 | Red Dot Design Award

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Watch International is the magazine of the Swiss watch manufacturer IWC Schaffhausen. Revolving around timepieces, watchmakers and renowned personalities, the iPad version of the magazine goes beyond the paper edition. Interactive features, as well as additional material, bring Watch International to life. Different layouts and content in both portrait and landscape modes lend the magazine a certain playfulness, as does the use of parallax scrolling. The interface invites users to explore the content, without them ever feeling lost.

Red Dot Design Award

  • Client:
    IWC Schaffhausen
  • Design:
    ringzwei, Hamburg
  • brand publisher:
    Marion Willam
  • editor-in-chief:
    Medard Meier
  • creative direction:
    Dirk Linke
  • art direction:
    Stefan Kaetz
  • art buying:
    Trine Skraastad
  • programming:
    Swipe GmbH, Hamburg
IWC Watch International 01/2013 | Red Dot Design Award