Watch International is the magazine of the Swiss watch manufacturer IWC Schaffhausen. Revolving around timepieces, watchmakers and renowned personalities, the iPad version of the magazine goes beyond the paper edition. Interactive features, as well as additional material, bring Watch International to life. Different layouts and content in both portrait and landscape modes lend the magazine a certain playfulness, as does the use of parallax scrolling. The interface invites users to explore the content, without them ever feeling lost.