Social Media Marketing Campaign

Jägermeister – Jäm Bot

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The Jäm Bot by Jägermeister is a chatbot that turns text messages via the Facebook Messenger into a personalised rap video. Using artificial intelligence technology, the chatbot asks users for a few key pieces of information to create their message. On the release day, 6 December 2016, the messages were passed on to two of Germany’s most popular rappers, Eko Fresh and Ali As, live in a recording studio. They transformed them into a personalised music video. Since that day, the chatbot works fully-automatic without live-rappers.

Credits
  • Art Direction:
    Christoph Mäder
  • Client:
    MAST-Jägermeister SE, Wolfenbüttel, Germany
  • Design:
    LA RED GmbH, Hamburg/Berlin, Germany
  • Text:
    Malte Klaedtke
  • Strategic Planning:
    Sven Springer
  • Concept:
    Marco Gabriel
  • Technical Direction:
    Kevin Breynck
  • Web Design:
    Marjan Haidar