This distinct packaging design was developed for a promotional campaign for Jeep. In order to give potential customers a taste of what to expect outdoors, the eye-catching food packets marked with “Hungry for adventure?” were distributed at shopping centres and Jeep showrooms, among other places. They contained snacks which at first glance appear nauseating, but then take root in the mind as original snack ideas. The well-visible, shrink-wrapped chilli mealworms or the roasted scorpion stand out clearly from their aluminium packaging.
Thomas Koch, Michael Fluhr
Chief Creative Officer:
FCA Germany AG, Frankfurt/Main, Germany
Leo Burnett Germany, Frankfurt/Main, Germany
Benjamin Merkel, Hans-Jürgen Kämmerer, Helge Kniess