Red Dot Design Award
Commercial Service Robot


JELLY | Red Dot Design Award

Back Download

The commercial service robot Jelly can both recognise and show human emotions. Its movement sequences are based on three rotating axes. The neck is particularly flexible in order to create natural, humanoid movement. The robot can carry out a wide range of tasks, such as taking video calls, translating spoken text, sending e-mails or renting a car. It is characterised by a gender-neutral appearance that is designed to look simple and elegant. Therefore, it blends into the home and the office equally well.

Statement by the Jury

Jelly fascinates with its fluid movements that emotionalise the user experience. The minimalist design skilfully puts the display centre stage as a likeable “face”.

Red Dot Design Award

  • Manufacturer:
    Intelligent Steward Co., Ltd., Beijing, China
  • In-house design:
    Feizi Ye, Yong Zheng, Haichen Zheng