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The casino Spielbank Hamburg was one of the hosts of the satellite tournaments of the 18th German poker championships 2010 in Texas Hold’em No Limit – a poker variety with no stake limit. Prior to the tournament two premium city-light columns were converted into coloured metre-high chip towers. Visible to car drivers and passers-by from far and in conjunction with the message, “Bet, as high as you wish!”, they attracted numerous participants and visitors.

  • Client:
    Spielbank Hamburg Jahr + Achterfeld KG, Hamburg head of marketing Gunda Windberger
  • Design:
    gürtlerbachmann Werbung GmbH, Hamburg
  • creative direction/concept:
    Mirco Kukereit
  • art direction:
    Mirco Kukereit
  • project management:
    Anne Kukereit
  • text:
    Claudia Oltmann