After 25 years on the Chinese market, Jetta has been reimagined as an independent sub-brand with a new model range. The sound logo coherently rounds off the newly designed brand design and interprets the graphic design acoustically. Taking a cue from the vibrancy of the visual identity, the sound signature is designed to convey an upbeat and energetic feeling, reflecting the young attitude of the brand. The result is a dynamic and confident-sounding sound logo that the listener will remember.
Volkswagen China, Beijing, China
FAW-Volkswagen, Changchun, China
why do birds
MetaDesign Beijing, China
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