Red Dot Design Award
Beverage Packaging

Jing Dao

Jing Dao | Red Dot Design Award

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True to the motto that the wise man rejoices in water and the good man in mountains, the design for this liquor visualises the beauty of the love for rivers and mountains. In order to achieve this, the bottle is decorated with a drawing in the style of Chinese ink painting, where a single brush stroke reveals numerous fine details. The bottle is kept in white, the ink drawing in classic black. The lettering features a red in addition to the black colour, which, together with the red closure, sets an eye-catching highlight.

Red Dot Design Award