Red Dot Design Award
JINS SWFC Shop

JINS SWFC Shop

JINS SWFC Shop | Red Dot Design Award

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Dimension and perception

Ideally, the interior design of shops and flagship stores creates a parallel world that immediately attracts visitors and in which products can be staged effectively. The aim in designing the JINS Shop in the Shanghai World Financial Center (SWFC) was to create an appealing effect of huge emptiness within a shopping mall which is usually crowded with goods and people. The interior space was to be presented and perceived in the sense of a sculptural architecture. The result has emerged as an impressive solution that stands out for its puristic effect. The interior space of the sales room is composed of five cantilever tables, each made of concrete and with a maximum length of up to 12 metres. The overall concept combines extreme dimensions, a maximum length and a minimum width and depth, in such a manner that it ensures a maximum linear display and freedom of movement for customers. The void space of the shop is divided into six different parts that can contain a large amount of stocks or fulfil other functions such as offering a workshop of glasses fabrication between tables no. 4 and 5. In this shop, the steel structure encased in concrete makes the interior work in an architectural manner. Even the furniture serves as a piece of the structure. Inviting visitors to experience the interior space like a low extending landscape, all tables are arranged horizontally and at a just level, 80 cm high from ground.

Statement by the Jury

The combination of five large concrete tables and an open ceiling construction lends this shop an impressively puristic aesthetic appeal. Employed in a plain yet subtle manner, material and form attract attention. The result is an invitingly large space of open clarity that allows a well-conceived presentation of individual products. The design thus helps to cleverly pique the curiosity of customers.

Red Dot Design Award

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