JJOBI is a portable steriliser for baby pacifiers that works with eco-friendly sterilisation technology on a UV-LED basis. The soft, figurative shape is inspired by trolls, and the colour by the clean waters of Iceland. JJOBI is made of soft silicone, which has a pleasant feel and conforms to the safety requirements of products for children. Operation is simple and intuitive: the front light flashes during sterilisation and turns off as soon as it is finished.
Statement by the Jury
JJOBI charmingly combines its function as a steriliser for pacifiers with a design and materiality that are reminiscent of a toy.
JJOBI Company, Seoul, South Korea