This lipstick packaging has been created to provide users with a perfect lipstick solution. The design concept for this professional make-up product centres on packaging that takes the innovative form of a click-type pen. Thus making it easy to remove the inner stick, the pen also entails a new experience in applying lipstick. Another striking design element is the choice of red as the main colour on the packaging exterior. As a signature colour, this red aims to remind of the make-up artist Jung Saem Mool.