Out-of-Home & Ambient

Just Another Girl

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This advertising campaign draws attention to the topic of domestic violence, the victims of which are not necessarily recognisable by visual evidence such as bruises. “Just another girl” is a digital screen with a motion sensor. The girl on the screen looks just like any other girl. However, if someone lifts their arm above shoulder height, the sensor detects it and the girl changes her posture to protect her body, as if someone is about to hit her. Lifting your arm may be an innocent movement but someone who has previously experienced domestic violence may interpret it as a threat.

Credits
  • Client:
    University of the Arts Philadelphia
  • Design:
    Ahra Cho, Gwacheon City, Gyeonggi Province