Juventus Fans – Black-and-White DNA

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The bespoke display typeface supports Juventus’s new identity system. The typeface’s strong rhythm of vertical lines is inspired by the signature black-and-white stripes of the football club, while its solid structure gives a strong and sharp appearance. Juventus Fans has three weights – light, regular and bold – and two super expressive cuts, bold inline and bold stretched. While it is conceived as a display typeface, the simplified counters help to ensure good legibility even in small sizes.

  • Client:
    Juventus Football Club, Turin, Italy
  • Design:
    Interbrand Italia Srl., Milan, Italy
  • Graphic Design:
    Davide Bignotti, Giulia Paglia
  • Creative Direction:
    Andy Payne, Paolo Insinga