This logo for a BBQ restaurant combines Chinese characters with graphics. The main body is composed of the characters for “grill” and “goods”, symbolising a compound character in Chinese language. The graphic implementation of “fire” in the character for “grill” vividly shows the status of a ragingly burning flame. However, the logo with its compound character does not exist independently. Instead, combining it with a picture of a shrimp, a squid and a sea fish, all outlined by thin lines, has resulted in a novel and flexible logo variant, which further emphasises the positioning for the grilled seafood products that the logo intends to convey.
Hangzhou Wheat Village Catering Management Co., Ltd., Hangzhou, China
Guosheng Lin, Hangzhou, China, Bin Hu, Hangzhou, China