Red Dot Design Award
Food Packaging, Label System

Kea’s Obstmanufaktur

Kea’s Obstmanufaktur | Red Dot Design Award

Back Download

This label system tags the organic products of a family-operated fruit manufactory sold directly from the farm. Nineteen folding labels were produced in a sustainable printing process. The front of each label features the company logo and an illustration of the fruit, while the inside shows the fruit name, little boxes to tick off the respective processing and volume, and one box for the best-before date. This way, 135 different fruit products require only 19 labels, with each label indicating the wide range of the product portfolio. Vibrant watercolours whet the appetite for juicy fruit.

Red Dot Design Award

Credits
  • Client:
    Kea’s Obstmanufaktur, Reinheim
  • Design:
    Hausgrafik, Darmstadt
  • Concept:
    Nikola Schulz
  • Art Direction:
    Anke Meenenga
  • Artwork:
    Ninja Stadler, Cologne