The challenge in staging the brand KEYREUS, a social network, involved toying with the idea of exclusiveness: sparking interest, personally inviting people to join, and yet not being open to just anyone. Manifesting surprising pictorial language, this high-quality image brochure offers a taste of the networking world and communicates its most important benefits. Refined production techniques such as thread stitching, hot foil stamping, and lamination – along with the key message “Superior networking happens behind closed doors” – convey a promising exclusiveness.
KEYREUS Holding AG, Zürich
grasundsterne Werbeagentur und Corporate Publishing GmbH, Munich