Beverage Packaging

KIN CUP

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The packaging design of the Dunkin’ Donuts coffee assortment comprises 34 different take-out cups. To convey that the brand is well known all over the world, the illustration-style design features a variety of characters from all countries where this coffee is sold. The highly detailed design communicates the international brand identity: the letter “I” in the name Dunkin’ is replaced by a cartoon-like character with country-specific clothes and traditional accessories. The motif series triggers buying impulses and encourages customers to collect the cups.

Credits
  • Client:
    BR Korea
  • Design:
    SPC, Design Center
  • Project Management:
    Hur Heesoo
  • Creative Direction:
    Park Junhee
  • Art Direction:
    Kang Joong Gyu
  • Graphic Design:
    Son Soorin, Lee Sangbae, Lee Young Hun, Na Ji Yeon