Food Packaging

KisKis

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This packaging has been designed for a peppermint candy brand, aiming to become the trendy choice of a young target group. Different from traditional products, KisKis has a unique black container, similar in size to a smartphone. The packaging comes in two patterns, “temperament” and “wilful”. The strong brand personality is instantly accentuated by the Chinese street slang printed on the surface. The small rubber lip at the top functions as an opener, corresponding to the brand name KisKis. The packaging comes with two drawing pens, allowing consumers to create their own designs.

Credits
  • Illustration:
    Michael Kwong
  • Art Direction:
    Yvonne Chung
  • Client:
    Gary & Bros Confectionary Co., Ltd., Beijing
  • Photography:
    Ariom Leung
  • Creative Direction:
    Joey Lo
  • Design:
    Box Brand Design Limited, Hong Kong