Founded in 1926, KLUDI is an established specialist in taps and showers for bathrooms and kitchens, with a focus on the emotional and functional use of water. In line with the brand history, a new, comprehensive corporate design, based on geometric shapes and influenced by the trident of Neptune, was created in order to establish a new brand image. The emblem of the word as well as the figurative mark are used as key visuals on the packaging. The extensive use of the corporate colour blue underscores the relationship with water. In addition, two different brochure layouts were designed: the brand brochure uses representative imagery, while the product brochures show an elegant editorial style.