Event Design

KOKUYO FURNITURE Shanghai Flagship Showroom

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The design concept of KOKUYO’s showroom space is defined by the principle of “Layers”. The company’s office furniture products are displayed on many different layers. Each layer conveys a specific message, illustrating the themes of “historical creativity”, “advanced technology” and “preferences in manufacturing”. This layer concept sets out to invite visitors to learn about the company’s products, philosophy and creative activity from various perspectives. Consistent with the concept, the floors are of different heights as the most obvious feature of the showroom space, allowing the products and activities to be experienced from a 360-degree angle. This allows subtle details in the company’s product manufacturing to be highlighted and brought to the fore. Without further explanation, yet at the same time attracting visitors, the showroom has been designed to express the charm of KOKUYO to be felt by five senses.

Credits
  • Client:
    KOKUYO FURNITURE Co., Ltd.
  • Design:
    Wataru Sato, KOKUYO FURNITURE Co., Ltd., Tokyo Naoki Sawada, KOKUYO FURNITURE Commerce and Trading (Shanghai) Co., Ltd., Shanghai Rui Ou, UDS, Beijing
  • planning/production:
    Tsuyoshi Wakahara, Yojiro Kinoshita, Yukiko Sugiyama, KOKUYO FURNITURE Co., Ltd., Tokyo
  • lighting design:
    Masanobu Takeishi, Toki Hirai, ICE, Tokyo
  • artwork:
    Mariko Hayahi, A&M, Tokyo
  • sign design:
    Aki Kanai, KOKUYO FURNITURE Co., Ltd., Tokyo
  • structural design:
    Kiyotaka Nagai, smart unit, Osaka
  • camera:
    Keita Yamamoto, Nacasa & Partners Inc, Tokyo