Corporate Website

Kontinuität Continuity

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Under the motto of “Continuity”, the company Fresenius Medical Care published a new annual report trilogy in 2012 that adhered to the layout style of a magazine. In terms of content and design, the print version of the annual report also served as a model for the concept of the website. The design focused on a reduced online implementation optimised according to the highest usability requirements, while also lending it the stylistic look of a magazine. Users were to be guided through the complex topics to help them gain a good overview of FMC’s financial year 2012.

  • Client:
    Fresenius Medical Care AG & Co. KGaA, Bad Homburg
  • Design: GmbH, Munich
  • creative direction:
    Frank Wagner, Dirk Habenschaden
  • art direction:
    Sandra Gieseler
  • graphic design:
    Manuel Rigel
  • project management:
    Sandra Loebich
  • photography:
    Matthias Ziegler, Matthias Haslauer, Ellen Callaway, Christian Lietzmann
  • programming:
    Ralf Flak, EQS