Packaging

Korres Toothpastes

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Based on naturally derived cleansing agents that respect the pH of the gums, these two oral-care toothpastes by Korres act without damaging the necessary protective sebum layer and maintain all physiological moisturising substances. The packaging design focuses on an unobtrusive aesthetics. The stand-up tube and the cardboard box are marked by a colour block in either pastel green or bright blue for clear product differentiation. Product information in Cyrillic and Latin scripts allow for international distribution.

Credits
  • Client:
    Korres Natural Products, Athens
  • Design:
    k2design, Athens
  • art direction:
    Alexis Marinis
  • graphic design:
    Dimitra Diamanti