Logo

Kratochwill

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With a note of intensity and surprise, this logotype highlights beer as the most important product of the company. While the company name Kratochwill in compact majuscules visualises a beer glass,curved typography forms a crown of beer foam. Upon closer examination, the beholder recognises the word “Beer” in the foam – written in seven different languages. The illustrative design of the company logo was developed in two variants: complementing the black-and-white version is a colour logo in a yellow font.

Credits
  • Client:
    Pivovarna in pivnica Kratochwill d.o.o., Ljubljana
  • Design:
    Futura DDB d.o.o., Ljubljana
  • creative direction/art direction:
    are Kerin
  • concept:
    are Kerin
  • graphic design:
    are Kerin
  • project management:
    Ana Por