Red Dot Design Award
Beverage Packaging

Krone Beer

Krone Beer | Red Dot Design Award

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Krone is a new Norwegian beer brand, conveying “crown” quality through the use of a horizontal E. Its minimalistic packaging design reflects the natural ingredients of this organic beer, while avoiding a clichéd organic look. Keeping the focus on the simple frosted glass, all graphics are silk-screened directly onto the bottle. Both the name and the golden colour hint at beer traditions and quality, contrasting with the puristic design. The frosted glass bottle stands out in the Norwegian beer market and looks cold even on the supermarket shelf.

Red Dot Design Award

  • 3D Rendering:
    Sindre Dahl
  • Account Management:
    Anne Kindem
  • Client:
    NorBrew, Oslo, Norway
  • Design:
    Creuna, Oslo, Norway
  • Design Team:
    Marc Ligeti, Kristina Nyjordet
  • Concept:
    Marc Ligeti, Kristina Nyjordet, Thor-Erik Ramleth (Contribution)
Krone Beer | Red Dot Design Award
Krone Beer | Red Dot Design Award