Poster Series

La Transat AG2R LA MONDIALE 2012

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The task in creating the layout of the poster series celebrating 20 years of the regatta was to focus on the yachtsmen and -women and their core values of “solidarity” and “performance”. Inspired by the teamwork between yachtsmen and their boat, this poster series was designed as a twin set, honouring both the individual team members and their yacht. The visually distinctive appearance of the posters was achieved by combining a scintillating use of colours and shapes referencing the imagery of water sports with a bold and eye-catching typography.

Credits
  • Client:
    AG2R LA MONDIALE, Paris
  • Design:
    Studio Dumbar, Rotterdam