LafargeHolcim Annual Report Digital 2016

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The annual report of LafargeHolcim, which was optimised for desktop and tablet, comprises both integrated storytelling and the Guided Tour reporting format. This newly developed reporting format presents the most important data of the fiscal year with the option of interactively correlating and commenting on numbers and facts. With the help of integrated storytelling, the implementation of the company strategy, which was designed the previous year, becomes accessible to the reader on an emotional level. Large portraits and videos alternate with photo series and corresponding texts.

Credits
  • Artwork:
    Uli Leyermann
  • Client:
    LafargeHolcim Ltd., Zurich, Switzerland
  • Design:
    hw.design gmbh, Munich, Germany
  • Creative Direction:
    Frank Wagner
  • Customer Advisory Service:
    Tim Kallenbach
  • Web Design:
    Simon Rottler
  • Project Management:
    Evgenia Fardeeva